One great way to improve your business is by reading great books! I'd like to share one with you that I read recently. I think it has a lot of potential for helping artisan's like you and me take our business to the next level."The Sassy Ladies' Toolkit for Start-up Businesses" is a great book written by Michelle Girasole, Wendy Hanson, and Miriam Perry. These ladies certainly are Sassy, and more importantly, they really do know what they are talking about. Are you ready to learn and have fun at the same time? Then this book is for you!
This book is set up to take you step-by-step through every thing you need to do and think about when starting your business. Already have your own business? That's OK! I already have my own business, but I found a lot of these ideas helpful, even the one's for just starting up! Sometimes it can be really good to go back to the beginning, to the basics, and take a fresh look at what your doing.
Each chapter contains useful tips, anecdotes, and some wrap up questions to think about. There is also a "Toolkit" at the end of each chapter which contains books, web-sites, and other resources for further research. I found the chapters to be easy to understand, but at the same time they managed to cover all the basics you would need to know. I really appreciate the tool kits at the end so that I can do more research if I want to!
To be honest, there were a lot of things that didn't apply to me at my current level of business. However, I still got a lot of ideas while reading those sections, and if I ever do manage to grow my business to anywhere near that level I plan on using this as a resource! In fact, next time things slow down in my life I plan on coming back to the book and looking through it for ideas for what I can do next in growing my business!
Interested in learning more or reading the book your self? Here's the Sassy Ladies' Website!